Relationship between social media and Indian cultural collectivism

Relationship between social media and Indian cultural collectivism Prakash Thakur, an Indian student in London, has once said that Internet and his iPhone are parts of his life and cannot live without it, not even get off home without his smartphone. He is an active Facebook user, log in several times a day via iPhone and relies on this networking website to stays in touch with his friends and colleagues, receives his beloved brands promotions, suggests/comments/complains about products, services and every other things that pass through his life and share it regularly with his connected friends. After being in the UK for almost 2 years, he is now called himself Internet savvy. He is more likely to purchase products or services that one or more of his friends or colleagues use or recommended, more likely to search for reviews and comments and the best deal online rather than walk around the high-street, and more likely to say it out loud in every possible ways he can online and offline. The author has been amused of how important of Internet in Prakash and her life nowadays. Distance does not matter anymore to get in touch with family and friends. Only few mouse clicks, we are real-time connected through texts, pictures, audio voices, and videos. Physical textbooks, novel, and newspaper are less important when we could find, read and download almost everything on Internet via laptop, PDA and smartphone like BlackBerry, iPhone, HTC, Nokia, Sony Ericsson, and etc. Study in MIB course has been made a significant change for me to rely more on electronic resource and database through GGSBs e-library and started to read the whole series of Twilight Saga e-book version on my laptop. A thought of having an e-book reader is more attracted when iPad is launched into the market to make my life easier to read e-book and it will make me look in-trend. All above are the examples of our everyday life. Internet and Web savvy that is what we are. We acquaint in searching for best deal and become astute online customers. Internet is EVERYTHING; up-to-date all sort of information, shopping, chatting with friends (or to the world), learning, working, finding a date, and finding a job. Thanks to technology that allowed us to access to the Internet everywhere, anytime and any devices we want where there are an access point. Internet may make our life easier and more convenient, however, there is always one major problem for every internet and web users too much. For example, when I thought about buying e-book reader, I did not know where to start, then easiest way that everyone in this generation knows Googling it. By typing e-book reader, the result would be 13.4 million Webs for me to have a look. Thats far too much and actually, it is impossible to expose all those results. As a business student, I realise that it is challenging for any companies or any brands to stand out among the crowd to be at the top of 13.4 million. And this is just the beginning. Consumers are now have more choices to choose and more power on brands they consumed about their opinions and more likely to spread out their words like virus. To be continuingà ¢Ã¢â€š ¬Ã‚ ¦. The clearer definition of Web 2.0 by OReilly (2005) said that the 7 characters of Web 2.0 are 1) the web platform that 2) harnessing collective intelligence where 3) data is the next Intel inside which 4) allowed companies to have co-developer and work together daily to end the software release cycle. In addition, Web 2.0 will also create 5) lightweight programming models including 6) software above level of single device which 7) rich in users experiences II. Digital Life: Facts Figures Everyday, or almost everyday in the UK, according to Statistical Bulletin: Internet Access 2010 (Office of National Statistic, 2010), there were 30.1 million out of the total of 38.3 million adults internet users in the UK used the internet from their homes, workplace and when they were on mobiles. As shown in Figure II-1, unsurprisingly, internet was used primarily to send or receive emails as high as 90 per cent while it was used to search for information about goods and services just 75 per cent. In addition to that, there were 51 per cent of internet users used internet so as to read or download online news, newspapers or magazines meanwhile watching web television or listening to web radio were counted only 45 per cent. Interestingly, another 43 per cent of internet users posted messages to chat sites, social networking sites and blogs , and 38 per cent were user-generated content as they uploaded their photos, music or videos to a website (Office of National Statistic, 2010). According to the report, majority of youngster age 16 to 24 years old, in the report, 75 per cent of them posted messages on Internet whilst half of them uploaded self-created content. Figure II-1 Internet activities in the UK 2010 (Office of National Statistic 2010) Moreover, Digital Influence Index studied of how the Internet has transformed the consumers behaviour around the world, McRoberts et al. (2010) found that in the UK, individuals spend about 14 hours per week using the internet. So, to answer the question why there were so many adult users actively use Internet? McRoberts et al. (2010) revealed that 30 per cent of the UK consumers trusted internet as the most important(main) source of information rather than e-mail or information received from family, friends and/or colleagues which represented 19 per cent and 16 per cent respectively. Moreover, more than half of the UK respondents (54 per cent) believed that the online communication with others was a safe thing to do and over one third of consumers did not read printed newspaper or magazine anymore, instead, they go online. However,internet has been allowing users to participate or response back to the web as user-generated contents and share information online, still, more than of the UK consumers think there was an excess of sharing personal information and many things that was said online is boring (McRobert et al., 2010). Clearly, internet has been influencing and continuously changing the users way of life. People are just not only retrieving information from web sites but also able to create, upload, and participate or even express opinions back to the web in a real-time. All of these impacts from the internet are credited to the term Web 2.0, therefore, it is very crucial to understand and embrace the definition and effect of Web 2.0 in our life. 2.1 Web 2.0 The term Web 2.0 is considerably a vague meaning. Web 2.0 is defined internet users as user-generated content which can be seen in public reviews and comments, blogs and video in two way communication (Fenn, 2009; Ryan Jones, 2009). In addition, with Web 2.0, Internet users relatively have more control and interactivity of the content rather than just being viewers sites owners (Funk, 2009). The clearer definition of Web 2.0 by OReilly (2005) said in the 7 characters of Web 2.0 are as follow; The web as platform Website is considered as a station for two-way communication whilst user controls the data or called The network as platform. It is a platform for people to; tagging: del.icio.us, Flickr and Furl, contribute in page rank: TripAdvisor, Amazon review and epinion, participation in blog, enabling the long tail Harnessing Collective Intelligence Massive numbers of internet users are associating with and creating the network. They are dominating the market exponentially and producing an astonishing collective work in real time. This concept is so called Crowdsourcing. On the other hand, the Web is learning from the users and become gradually smarter. Such as results and location in web search will now show you the most likely what you want in your local area. Data is the Next Intel Inside Web 2.0 companies core competency is database management. Therefore, the company strives to be the first who gain and restrain the data assets and put it into their system services. End of the Software Release Cycle The daily basis operations expertise matching development, is the core competency for Web 2.0 companies. At the same time, the companies co-developer is the users as seen in open source development platform in Gmail, Flickr, del.icio.us and Google map. Together, developers and co-developers (users) are working in at least daily basis to upgrading their software. Lightweight Programming Models As seen in RSS (Really Simple Syndication) and REST (Representational State Transfer), Innovation in assembly is a must to create the effective new business model from syndicating reusable commodity components. Software Above the Level of a Single Device Concept of two-way communication is applied to many digital devices to be connected in real time. More than one device is needed, for example, one computer hosting the browser while another one is used to host the server. This is the basic requirement for the basic web application. Moreover, not only the PC that can access to the internet application, but any handheld devices with internet service can also do. Rich User Experiences Web 2.0 can benefit from shared data by creating and developing their products and services by learning from their users. Apparently, Web 2.0 is about people communicating, generating and engaging. Web 2.0 usages can be seen in blogs, wikis, social network websites, web applications, video-sharing websites, folksonomy and more. Significantly, we are now communicating more and more everyday through digital world in the global scale. Therefore, Web 2.0 can attract business people to pay attention to it, especially marketer. III. Digital Marketing Nowadays, internet is not just one of marketing channels; instead, it is the significant part for business future (Chaffey and Smith, 2008). Marketing strategies on the internet have been changing. Strauss and Frost (2009) explained the significant impacts of Web 2.0 in todays market that; Power shift from sellers to buyers. Consumer and business buyers are now easily to make an online post that have a massive impact to the business. Buyers attention and relationship are vital. The companies need to listen and learn to engage with their customers. Search engines are now reputational engines. Search marketing is the important part of marketing plan as a search engine result pages (SERP) and its popularity are improvingcan increase brand exposure and awareness, site traffic, companys image and sales. Market and media fragmentation. There are an increasing specific-interest market and declining mass marketwhich mean that market and media are now customised according to the consumers needs. Content is still king online. Contents change quickly in digital word and are driven by consumer-generated media. Marketers need to engage and respond back to the network. Connections are critical. Social networking is unavoidable. It is about who you know online and what they say about you. Improve online and offline strategy integration. As in multichannel marketing offering more than one channel to the consumers to buy products and services. Intellectual capital rule. The crucial resources are not money, but instead, they are creativity, imagination and entrepreneurship. The long tail. The term is coined by Chris Anderson. The concept refers to the economy of abundance where small amount of products sales can collectively increase the revenue significantly. The example from Amazon shows that 57 per cent of total sales come from the small quantities of very different kind of hard-to-find books in a large volume. Benefits of Web 2.0 have been used widely by businesses as material marketing strategies in epidemic rate to communicate to their customers and prospects and enhance their brand experiences. Chaffey and Smith (2008) illustrated how people in online marketplace communicate to each other which he called the web-based community communications model as shown in Figure II-2. Communications are facilitated by the sender or the company to both customers, opinion leaders and opinion formers who will encourage word-of-month online and spread the message to other customers. Furthermore, the company needs to listen and keeps an eye on the customers closely about what they have been talking about in order to improve its brand values. Figure III-1 A web of conversations accelerating word-of-mouth. C, customer; OL, opinion leader Furthermore, within this model, brand awareness is spreading among the relevant community members who will then pass along the viral messages to other members as a form of Affiliate marketing (Chaffey and Smith, 2008). From this model, the online marketer has to carefully select the appropriate channel of online media used in particular community or network so as to achieve the companys objectives. When Web 2.0 is used collectively to connect people together through PC or any other handheld devices like model above, it is called Social Media (Strauss and Frost, 2009). Social media is also called User-generated media (UGM) or consumer-generated media (CGM) which Strauss and Frost (2009) defined as à ¢Ã¢â€š ¬Ã‚ ¦these are Web pages allowing social networking and are primarily authored by internet usersà ¢Ã¢â€š ¬Ã‚ ¦User-generated media are the norm. The impact of Web 2.0 and the web-based community communication pattern indeed influenced the online customers and their behaviour. Chaffey and Smith (2008) mentioned that brand control is unlocked from marketers, the customers have their own brand discussions. Moreover, Harris Interactive, (2007) as cited in Chaffey and Smith (2008), reported that 80 per cent of consumers who have a bad or negative experience in customer services, they will not go back to the company ever again. The angry customers could be lurking in the various brands attacking blogs or websites. Also, the consumer communications in the market are effected by cultureAs a result, shared patterns were created in terms of thoughts, emotions, and behaviours (Pennington, 2009). Therefore, to understand customers behaviour inside out, it is vital to the companies and marketers to appropriately approach their customers and prospects with the right message at the right time and using the right communication channels. 3.1 Digital Customers Digital, or online, customers are also called as the Net Generation has significantly 8 characteristics that Tapscott (2008) refered as norm distinctive attitudinal and behavioural characteristic. These norms differentiate the Net Geners from any other generations. Tapscott (2008) explained the eight norms as follow; Freedom the internet gives Net Geners to have freedom of choice to do whatever they want anywhere they want it. Customization Net Geners will make what they want and make it right to their needs and desires. Scrutiny the internet provides information for Net Geners to scrutinise the products and services. For the company, candour is the best way to reach the Net Geners with easy access information. Integrity -Net Geners are increasingly favoured for the company or any organizations that behave honestly, considering and transparent. Collaboration  ­- Net Geners collaborate to each other online and influence each other to discuss their opinions on products, services, brands and companies. Entertainment amusement and fun are the point of interest for the Net Geners Speed immediate response is preferable. Net Geners often e-mail to people at work because it is faster. Innovation Net Geners prefer the greatest and newest innovative products to make them up-to-date within their social group and create their positive images. Therefore, for marketers, to use use the available technology both effectively and efficiently to communicate to the Net Geners or the online consumers is considerably critical. The behaviour of online consumers have been changing. They are now trust each other rather than advertisings or companys websites (Strauss and Frost, 2009). Ideal online customer, as Chaffey and Smith (2008) suggested, is the person who rates and reviews the product or service online and his opinions could influence another 100 persons regardless of how regular he buy. This group of individuals is called engaged customers whose marketers must try to strengthen the relationship with and stimulate the word-of-mouth. The freedom of communication and choices in digital world are now make consumers are more sophisticated than ever as information is overloaded to them (Strauss and Frost, 2009). Therefore, the concept of attention economy is created where Strauss and Frost (2009) explained that it is the idea that information might be infinite, but the demand for it is limited by human capacity. Moreover, there is a trend that online consumers will participate and engage in a group of people whom they share interests and consider other as a person like themselves (Strauss and Frost, 2009). Obviously, online consumers are grouped together and form their own communities they are segmenting themselves. 3.2 Market Segmentation Segmentation is the vital starting point for marketing strategy. It is relevant to the marketer to segment the market according to the group of people who share similar characteristics and preferences which differentiate them from the others in the market. (Strauss and Frost, 2009). There are four types of market segmentation which are based on geographic location, demographic, psychographic and behavioural related to the uses of products. In the digital world where there is no physical boundary, the population cannot be acculately justified and online consuming behaviour is changing rapidly. However, the observation showed that online users have grouped themselves according to their interest. Therefore, the psychographic segmentation is the most effective to be applied to the digital world where the group of people who share the similar activities, interests, opinions, attitudes, lifestyles, and value. (Strauss and Frost, 2009). Psychographic segment is significantly related to culture because culture is what we defines a human community, its individuals and social organisation (Mooij, 2009). 3.3 Culture Culture, a sophisticated word, is described in Mooij (2009) that culture produces individuals ideas, values, acts, emotions and even part of identity. Hofstede (1984 cited in Cry et al., 2008) defined culture as the collective programming of the mind which distinguishes the member of one group from another. Pennington (2009) also explained the term culture as the shared, learned patterns of thoughts, feelings, appetites, and behaviours, based upon a climate of values, for organizing or adapting to the natural and social environments. People mostly unconsciously absorb their cultures. And culture defined their perspectives toward things differently, including themselves, others, societies, organisations, nature and universe (Kotler and Keller, 2006). For marketer, cultural differences play an important part of both marketing communication and brand management strategies, especially in the global scale (LaPlante, 2005). Geert HofstedeTM cultural dimensions power distance, individualism-collectivism, masculinity-femininity, and uncertainty avoidance had been used in management and marketing perspective to better understand national culture (Cry et al., 2008). Specifically considering in individualism-collectivism, this dimension is described as relationship of individual toward others. Individualism society will value personal interest, individual decision-making, and lose social bounding (Cyr et al., 2008). On the contrary, collectivism is the society where social members are integrated strongly into cohesive groups (Itim International, 2009). In order to identify the level of collectivism in particular culture, Shulruf et al. (2003) presented the measurement tool for individualism and collectivism in a practical way. The measurements for collectivism society are interdependent to each other or relatedness, has sense of in-group belonging, and prefers harmony by seeking advice. Whilst individualisms measurements are the opposite independence, self-reliance, and self-focused (Shulruf, et al., 2003). 3.4 Brand According to the American Marketing Association (AMA), brand is defined as a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors (Heding et al., 2009). Consumers use brand names to identify what products or services that would satisfy their purchase (Rowley, 2004). While Pennington (2009) mentions that brand is important to social objects to communicate, identify and distinguish consumers in their market culture. Everything can be branded; products, services, stores, individuals, places, or ideas (Kotler and Keller, 2006) Especially in this digital-driven market, products and services are rather imitated easily but not brand, therefore, to create strong and powerful brand is extremely crucial (Chernatony and McDonald, 2005). The successful brand can be seen in Millward Brown Optimor (2010) cited in Clark (2010) reported that Google has the highest brand value with $114,260 million in 2010, 14 per cent increase from last year and its rank is unchanged from 2009. People know what Google is, they even use the brand as a verb to search online is to google (Kotler and Keller, 2006). So, to brand a product or service, it is about making consumers know the differences especially in the intensely competitive market. To Rosen and Rosen (2009), building a brand is the artful masters of awareness and marketers have to be careful with every aspect of brand. Brand equity is explained as the power of a brand lies in what resides in the minds of customers. and the concept plays critical role in branding process (Keller et al., 2008). To acquire brand equity, Keller (2008) suggested that marketer have to establish high level of brand awareness, in which consumers ability to recognise and recall brand, and strong positive attitude toward brand image which will result in brand association that consumer perceived the uniqueness of brand. In Pappus research (2005), it had proved that brand awareness is one of the two distinct attributes of brand equity. 3.5 Brand Awareness Kapferer (2008) said that brand awareness is a collective phenomenon that holds a reassuring message from individual level and have a correlation with many aspects i.e. trust, closeness of people, accessibility, reliability and traditional styling. Brand awareness is defined as ability to identify (recognise or recall) the brand within the category, in sufficient detail to make a purchase (Kotler and Keller, 2006). It is the likelihood of the brand trace in memory in the different conditions that will come to consumers mind (Keller, 2008). Brand awareness can be measured by 1) recognition ability to identify brand in different situations and 2) recall to retrieve brand element when some probe or cue is given (Keller, 2008). Since brand awareness is the fundamental step to acquire brand equity, therefore, it is also the most important step to start building brand especially in online market. To be top-of-mind in consumers mind in the product that relatively low-involvement choice such as electronic book or e-book, the awareness of brand is suggested to be the first criteria that consumer will choose unless other new brands draw their attention (Elliot and Percy, 2007). Therefore, efficient and effective communication channels that influence brand awareness must be carefully selected in order to create, sustain, and strengthen brand (Kotler and Keller, 2006) 3.6 Marketing Communication Media, Viral Marketing and Brand Awareness Marketing communication (MarCom) is the brand building tool used with other strategies to acquire and enhance customer relationship in the long term (Strauss and Frost, 2009). Consumers need to be aware of the product before anything else. Digital Media is nowadays used to communicate to target market as one of the tool for Integrated Marketing Communication (IMC) Digital media includes E-mail, web sites, and social media. According to Strauss and Frost (2009) social media here consists of; Blogs online diaries, or journals, frequently updated and presented in chronological order on Web page (from the term Web log). Social Networks social structures made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links à ¢Ã¢â€š ¬Ã‚ ¦ disease transmission (epidemiology), or airline routes. Social network idea is based on theory of six degree of separation where individual is able to connect to every other person within six other people or less. According to Kirby and Marsden (2006), viral marketing refers to any strategies that make people pass along marketing message to others in exponential growth like virusand this occurred among social network as well (Strauss and Frost, 2009). De Chernatony and McDonald (2005) suggested that critical successful communication is the understanding of brand in social media context and consumers. In Cruz and Fill (2008) research to identify key criteria of viral marketing, one of their findings is that to evaluate the viral marketing, the most popular criterion is awareness. IV. E-book The definition of e-book or as known as ebook or digital book from the NetLingo (2010) is that it is a book that can be downloaded and read on a computer or other digital device. There are several e-book formats nowadays including The Mobipocket Reader, The Adobe/Glassbook eBook Reader, Microsoft Reader, PALM OS or WINDOW CE, HTML format, The Open eBook Publication Structure, The Rocket eBook, the SoftBook, Adobe PDF, Rich Text Format, and ASCII (NetLingo, 2010). The market value in terms of online book buying, Fenn (2009, p.46) reported that in 2008, the figure revealed at  £415 million and accounted for 13 percent of all new book sales. Now, the fact that there are at least about 3.5 million e-books available to download for free (World Public Library Association, 2009) from only one website called WorldeBookFair.org has been attracting more consumers to own e-books. As technology changing rapidly, market recently experienced more brands of electronic reader device (e-reader or e-book reader) in the market such as Sony PRS 505, Amazon Kindle 2, iRex IIiad 2, Bebook, Cybook Gen 3 and the list continue (ebook-reader-guide.com, 2009). Especially, the entrance of new Apples newest device called iPad has been triggering the e-book market to be more popular. As Jobs (2010) cited in Stone (2010) that for each iPad that the Apples sale in last two month, 2.5 e-books were downloaded or more than five millions books. The trend of e-book is on the rise as e-book buyers bought less printed books than before, not buying printed books at the rate 25 and 15 per cent respectively (Book Industry Study Group (BISG) (2010) cited in Holt, 2010). As Epps and McQuivey (2009) said that two new e-readers will be launched in India which will allow Indian consumers to start catching up with the e-book trend. Obviously, e-book market is growing and still has very high potential room to grow in the digital world. V. India India is the country that holds several reputation names. It is the worlds second largest population after China which has approximately 1,157 million people in July 2010 (CIA, 2010), the fourth largest, after the United State, China and Japan, in terms of oil consumption in 2009 (eia, 2010), and one of the BRIC countries the world fastest growing and largest economies (ONeill, 2001 cited in Rozhnov, 2010). Therefore, it is important to see overview of the country. From CIA (2010), India governed as a federal republic where the government share the power with another 28 states. The English common law is used as a based legal system in India. Economic in India is growing, 6.5 per cent in 2009, and is regarded as the world second highest growth within major economies. Service sector accounted for 54.9 per cent in GDP. Inflation rate is still as high as 10.9 per cent in 2009 (CIA, 2010). In term of society, 29 per cent of population is classified as urban where the literacy rate is 61 per cent. Even though India consists of variety of language, however, English is still widely used to communicate among national, political, and commercial people (CIA, 2010). As a culture, Indian was identified as collectivist where family is the central of the society and people value group performance (Banerjee, 2008). For technology, CIA (2010) reported 81per cent of Indians are internet users. The penetration of internet users, 51 million are active users, 40 million in urban area and 11 million in rural area (Juxt, 2010 cited in India Microfinance, 2010). Moreover, in India, 40 per cent of online consumers bought products online which increased 18 per cent from last year. As a result, the growth in online shopping has increased by 33 per cent (Juxt, 2010 cited in India Microfinance, 2010) As a consequence(has as a result previously), India is one of the high potential markets for e-book industry due to its population size, economic growth, unique social and cultural context, as well as technology development. VI. Research Methodology This project is exploratory market research as the paper aim to gather unique information and develop relevant strategies from the information derived as well as relationships between variables (Aaker et al., 2010; Saunders et al., 2009) This chapter will summarize the research methodology used to achieve the projects objectives as well as research philosophy, approach, strategies, and method choice. Furthermore, the conceptual framework is also described in this chapter. The selection of research methodology is determined by objectives and research questions which also will be demonstrated in this chapter. 6.1 Research Question The research question for this paper is How the social media with viral massage should be used among Indian as a collectivism culture to enhance brand awareness in e-book market? The following research objectives are established to address the research question stated above. By the end of this paper, all answers would be issued. How much social media with viral message is used in Indian cultural collectivism? How much Indians aware of e-book? What is the relationship between social media with viral marketing and Indian cultural collectivism? What is the relationship between Indians cultural collectivism that rela

Critical Evaluation Of An Emergency Plan Health Essay

In this essay, a critical rating of an exigency program is made. This is the generic exigency program of Holy Trinity School located in Bristol. This will be covered in Part A. In Part B, a brooding analysis of my experience as a participant in a table top exercising is made. It will besides analyze the effectivity of the exercising in comparing with other types of exercisings.Part AThere are a figure of ordinances that have been set out by the authorities to guarantee that the hazards of exigencies happening are mitigated and the authorities have besides met a figure of guidelines that organisations need to follow when they are outlining their exigency program for their organisation or topographic point. This essay will critically measure the exigency program that has been adopted by the Holy Trinity School, ( Bristol ) . Audit Commission Emergency Planning Self Assessment Tool and Preparing for Emergencies ( referenced in the ulterior portion of the assignement ) have been used as a footing of measuring the exigency programs. Critical remarks are highlighted in bold refelcting the appraisal of the emergecny program. Harmonizing to the Civil Duty Act stated in Emergency Preparedness ( 2005 ) there are three basic maps that all organisation must follow with. First, all organisations must guarantee that there are programs in topographic point to guarantee that exigency state of affairss are prevented. This includes taking preventative steps to guarantee that even if the exigency does occur so there are stairss in topographic point to guarantee that the exigency does non acquire out of manus and it can be handled by the organisation. Organizations must besides guarantee that all stairss are taken to seek and forestall the event from taking topographic point. From the position on the exigency program for Holy Trinity Primary School, instruction plays a really of import function in every person ‘s life and parents non merely set all their religion in schools in supplying this cognition to their childs but besides to safeguard their childs whilst making so in the premises of the school. This duty is taken attention of by the staff in charge in the schools, the governor and the other caputs of school. In the exigency program papers of Holy Trinity School, they have identified a figure of different hazards that can happen in the school and have taken preventative actions in order to guarantee that the chance of this hazards from happening are minimum, delight see APPENDIX 1 for more inside informations ( Holy Trinity Primary School, 2005 ) . Therefore their initial appraisal and bar for the hazards that may do exigencies are effectual and good documented. The 3rd map that the school must make is to guarantee that they maintain a program to guarantee that action is taken harmonizing to it in instance of an exigency. This will besides include in covering with the secondary impacts of the exigency. For illustration the school must hold a backup program in topographic point to guarantee that they can cover with the media, public, parents of the school. In Holy Trinity ‘s exigency program they have non included how they are traveling to cover with the parents, imperativeness, media and the populace if an exigency on a big graduated table does happen. The school must take action in order to amend their program to guarantee that they do hold a subdivision which inside informations how and who will manage the secondary impacts of the incident. The graduated table of the exigencies and their actions should besides be documented in the exigency action programs harmonizing to the ( Emergency Preparedness 2005 ) . This will assist those who are in the exigency direction squad to entree the hazards and act harmonizing to the graduated table of the hazard. Holy Trinity school has outlined the different types of hazards that the school is exposed to, for illustration they have dividend exigencies into two classs major and minor, but one of the drawbacks of this subdivision is that there is no item description on how to manage these two different state of affairss ( Holy Trinity Primary School, 2005 ) . This is necessary as those involved would necessitate to cognize what actions and stairss are needed to be carried out in instance of a major incident or in instance of an minor incident. Furthermore the exigency direction program should besides be Risk Driven, harmonizing to Blanchard and Lawrence ( 2007 ) have suggested that exig ency plans must be hazard driven which means that those involved in the twenty-four hours to twenty-four hours direction of hazards must utilize sound hazard direction techniques in order to guarantee that all the hazards are accurately identified, assessed, prioritized, mitigated and the right figure resources are attached to the peculiar hazard. Hazard directors should place all types of hazards which would include both adult male made and natural events that can happen. These appraisals should be made on the exposure of the factors that would play an of import function in doing the exigency. This has been good documented in the school ‘s exigency plan where they have outline all the factors that they think adult male and natural events that can present as an jeopardy and have mitigated these hazards separately, which is an effectual preventative measure. Another major rule of exigency planning is integrating. Harmonizing to Blanchard and Lawrence ( 2007 ) all the activities in incorporating the exigency should be integrated by all the member of the squad and the organisation so that persons at all degrees of the organisation know what their portion is when an exigency occurs. For illustration in the school ‘s state of affairs the wellness and safety section should organize with the exigency and medical squads and guarantee that they have regular plans that are in topographic point and are practiced sporadically to guarantee everyone knows what the program is in the clip of an exigency. This portion has been really good executed by the school ‘s exigency plan where they have a list of people who are involved in the hazard and exigency plan and each of their names and their duties are given besides their names ( Holy Trinity Primary School, 2005 ) . Flexibility is another of import characteristic of the exigency direction p rogram, therefore the exigency trough must happen advanced and flexible thoughts in work outing catastrophes and should guarantee that these methods comply with the standard authorization for wellness and safety. The directors need to be knowing is the Torahs, policies and processs and pull a figure of programs for different sort of exigency state of affairss. This will guarantee that the organisation is covered from all sides in instance of exigencies. Finally one of the last rules of exigency direction is to do certain that all those who are involved in the exigency direction squad are good qualified to manage assorted wellness and safety jeopardies. All persons must be given equal preparation sing different sort of state of affairss such as a fire or chemical jeopardy. The school has non provided any inside informations sing the preparation and cognition that the people involved within the squad have in order to manage assorted sorts of catastrophes ( Robert & A ; Andrew 2001 ) . It is indispensable that all the staff are trained and good equipped and hence each one will cognize which person has specialized in what sort of jeopardy. We shall now look into what are the existent elements of the exigency program and if Holy Trinity School complies with the elements that have been provided by the Cabinet office Emergency Preparedness program. Harmonizing to the Emergency Preparedness the chief elements of the exigency program are aims, information about the specific jeopardy, the existent execution program for the exigency, all the processs associating to the program, people and their undertakings, the designation of the legal facets at all the different phases of the jeopardy, topographic point where major of the exigencies will be handled and in conclusion all the contact inside informations of those who are involved in pull offing jeopardies in the organisation ( Robert & A ; Andrew 2001 ) . After critical review of Holy Trinity School ‘s exigency program it has been noticed that most of the elements laid down by the Cabinet office is present on their program but there are certain elements losing such as th e Stand down processs sing the incident. The school have besides failed to implement the preparation agenda of the staff in their exigency program even though this is non perfectly necessary, I would personally experience and it is expected that the direction should hold their preparation agenda in the program so that every person knows what their specialisation is sing to a peculiar jeopardy ( Emergency Preparedness 2005 ) . Now that the existent elements of the program have been scrutinized, the communicating degree of the school will now be evaluated in the event of an incident. Firstly it is of import to inform all the people within the school of the possible jeopardies and information on how to manage the state of affairs should besides be available. Within this context, the school fails to inform people within the school in covering with specific jeopardies. Even though the school does hold a hebdomadal fire dismay drill, they have non taken the clip to inform employees and pupils on how to really undertake specific jeopardies if they happen. This is a important portion of the exigency program and must be adopted in immediate affect in order to guarantee that those in the premises are self cognizant on how to manage a catastrophe ( School Emergencies 2005 ) . Second depending on the degree of the exigency different parts of the populace will be addressed. It is of import that when the exigency does happen a communicating officer must take charge of the communicating that takes topographic point between the organisation and the populace. It is of import that a interpreter of the organisation takes charge of informing the populace. Initial communicating must be between the exigency squads, victims, constabularies and the ambulance services in order to incorporate and curtail the harm caused by the incident ( School Emergencies 2005 ) . Close household should so be informed about the affair and they must be kept informed at a regular footing. The interpreter must be familiar with the legal facets of the state of affairs and should move in conformity before facing the media with statements to the populace ( cabinet office 2005:44 ) . In Holy Trinity school ‘s exigency plan the communicating officer has been identified and he is responsible for all communicating that takes topographic point between the school and the populace. In the concluding phase is the recovery subdivision of the exigency program. Harmonizing to which it is critical for the organisation to guarantee that there are stairss in topographic point so that after the event concern continuity can take topographic point. This should be done through the designation of the critical facets of the organisation and guarantee that these services are up and running every bit shortly as possible. In the instance of the school instruction the pupils is the critical component and hence all attempts must be made to guarantee that categories can get down every bit shortly as possible without endangering the safety of the staff and the pupils ( School Emergencies 2005 ) . Holy Trinity school has ignored this subdivision of the exigency program as there is no description of how the school ‘s is traveling to get by through the recovery from the catastrophe. It is indispensable for the school to place and be after their scheme as to how they are traveli ng to acquire the services to run every bit shortly as possible after an exigency has occurred. This program would assist accelerate the passage from the catastrophe to normalcy. To reason even though Holy Trinity School has a really brief exigency program they have described some of the critical subdivision of an exigency program but on the downside they have a figure of amendments to be made and a figure of subdivisions that need to be included in their exigency program. Most of their description about the exigency program has been really brief and short and they need to be more elaborative on each of the topics that have been outlined in their papers in order for everyone to acquire a clearer apprehension of the assorted elements such as the hazards, extenuation of hazards, engagement, communicating, execution of the program and eventually the recovery ( Emergency Preparedness 2005 ) . This will assist them to cut down the likeliness of an exigency from happening and will besides guarantee that even if it does it will be controlled.

Write about Yourself: No Longer a Mystery

Write about Yourself: No Longer a Mystery The Pain of Write about Yourself You could also see writing examples. You could also see book writings. You can also see email writings. You could also see application writings. Building a successful writing career is about learning ways to get out of your own way. Writing poetry for special occasions, like a wedding or an anniversary, is a very good approach to earn money. Do not become stuck with material possessions and what you've achieved in life. You don't only want to describe your life. Write Sample Answers Because it's your work or study, you ought to be able to speak easily about it. Write about something you care about and even when you are assigned a particular topic for an essay, pick a view or aspect of that topic which you like and would delight in writing about. After you have answered that question, you're ready to go. For your essay to be noticed, pick the details that you wish to highlight and answer the que stion at hand well. If you want more help, have a look at my eBook The Writer's Manifesto. Expound more on what things to anticipate from the essay. You could also see personal essay. Be certain to inspect the course out so that you may write the most effective personal essay possible. The Ugly Secret of Write about Yourself You ought to start telling personal things. The trouble starts every time a writer thinks every fourth sentence is simply that opportunity. When you first begin to consider how you're feeling, you may not understand how to describe that exactly in words. Doing this will make it simpler for you to select the best words that can help you stick out among the competition. Write about Yourself - the Conspiracy What to do to excel in article marketing There are a lot of things that you have to do so as to succeed in the discipline of article advertising. Among the careers you may want to try is being a search engine optimization copywriter. If you don't want only a job but yo u would like a business which may generate you income, you should start working for yourself. There are several people online that are seeking expertise which you'll be able to offer. Top Write about Yourself Secrets The major question of all students who must compose a reflective or private essay is whether it's possible to produce such kind of academic paper without sounding too egotistical. Contrary to what you may have heard, there is not any ideal method to compose a mission statement or an about me section. Regardless of what's the goal of your essay, there's a preset number of points which you will be expected to handle. Give them a general idea of what you could do well, and describe the way you can contribute your knowledge to the prosperity of that specific college or university. In that situation, you've got to be conscious of the audience you're writing for. There are lots of cases that ask that you introduce yourself through writing. After reading the helpful methods and lots of examples, a writer may get a better knowledge of the methods to prepare a strong personal statement. Even in case you notify your students directly, don't forget to notify your administrator also. Reading books about copywriting, promotion, and persuasion will allow you to escape your head and understand that no matter what story you write, including stories you write about yourself, you're ultimately writing for different men and women. Numerous quotations might also get the job done. You may use the example' answers to provide you with a notion of what that answer might sound like in its final form but be certain to use your own words. The Ultimate Write about Yourself Trick Someone who your favourite type of clients would like to employ. You, naturally, wish to fall in to the former group. Bearing that in mind, the very first step to writing authentic company messaging is to quit searching for the correct method to write this, and just write it. Whatever it's you have to say, use descriptive language to spice this up. The Appeal of Write about Yourself Also, once you are regularly updating your bios, be sure you check that all your links aren't only relevant, but that the real links get the job done. You may then give every one of them to write sample articles. If you consider it, many of us are already sharing our personal stories nowadays. You should concentrate on getting factual information regarding yourself right.

Manly Heart - Free Essay Example

Sample details Pages: 6 Words: 1669 Downloads: 4 Date added: 2017/09/13 Category Advertising Essay Did you like this example? A Boy Becomes a Man People can drown in their own arrogance without even knowing, thus making it difficult to get out of the rough waves. In Hugh Garner’s short story, â€Å"The Manly Heart†, he reveals the sadness of a mother whose son, Donald, is blinded by his own insecurity. There are constant problems between his inability to be mature, selfless and grateful. Don’t waste time! Our writers will create an original "Manly Heart" essay for you Create order For the setting, I drew white caps to display the disturbance Donald creates and how awkward the room gets when Donald talks. White caps create tension for boaters like in the story there is a lot of tension between the characters. It seems this way when â€Å"the others didn’t even wish [Donald] goodbye† (p. 42) and illustrates that what could be a peaceful and exciting environment is in fact a troubled atmosphere. A bee is an interesting insect. Its annoying buzzing gets on peoples nerves very easily. It never gets the hint that it’s not wanted until it gets swatted and bashed around. Finally it starts get angry and starts its grand finale and stings. It brings pain and hurt to a person without even a shred of sympathy. Donald easily resembles a bee. He’s not wanted at all while in the dorm room. He doesn’t know when to stop his childish act and he becomes an annoyance. The characters give Donald the cold shoulder. They are very rude to him because of his behaviour towards his mother. This leads him to open his eyes, slightly, and leads him to think that â€Å"they were ashamed of [Donald]† (p. 42) instead of his mother. Donald begins his big finish, his attack and suddenly stings his mother so bad that â€Å"she was trying to keep from blubbering†¦Ã¢â‚¬  (p. 42) Donald’s mother is upset and full of pain and no matter how hard she tries, the hurt will never go away. Donald believes that his mother is his biggest problem when in reality the big problem in his life is his own self. The top hat represents Donald’s wanting to be superior than he actually is. He tells lies to Archie about his family, â€Å"like [Donald’s] father being an engineer,† (p. 39) he acts ashamed when really he has no one to be ashamed of but himself. Donald disturbs the harmony of this great celebration, kind of like a tornado. A tornado becomes a disaster in the peace of a wonderful day. It can ruin lives in seconds, sort of like Donald and how he destroys his mother’s day. The sunny celebration turned into a storm of personalities, lightning portrays this perfectly. The thunder that comes with the lightening shows how dark a storm really is. The lightening, like Donald, easily destroys a great day. Zephyrus, the Greek God of wind, makes wind and stirs up trouble, Donald swirls up a mess when in the dorm room. Donald is just like Zephyrus. Donald has a dull personality and is why I drew the gray clouds to illustrate Donald’s dreariness. He is very pessimistic. He has a wonderful happy mother and makes her seem embarrassing and shameful. Anyone would be grateful to have a mother so kind and so dear, but not Donald. In life people make mistakes, people screw up and wish to go back in time to fix the trouble. I drew the clock to show that time goes on and that Donald cannot go back and change the past. Nevertheless, he feels like a fool and sees that it’s not too late for him to change in the future. A Glass vase is a very stunning decoration, it brings elegance to a room, it stands in pride and if it is knocked down it will easily break. Donald’s mother has a very beautiful personality, very bubbly and happy, and to show this I drew bubbles. They are very bouncy and joyful, just like her. The glass half full represents how optimistic Donald’s mother is. She might not have a lot but she makes the best of what she has. She is very proud of her son and his accomplishment of graduation. She has a big heart which is full of love for her son and â€Å"[she’d] have been so proud to have walked down the street with [Donald] today. † (p. 41) This reason is why I drew a heart. Donald’s mother is a very kind person but when her rude son shows that he is ashamed of her because of his own immaturity, she cracks, and it will be hard to glue the pieces of her heart back together. In Donald’s eyes she ruined his life. The rain drop shows that not just one drop is responsible for the flood, just like Donald’s mother is not the reason for Donald being miserable. When he takes all of his problems in life and blames it on his mother, it is easily shown how hurt she truly is. The band-aid I drew is there to show the pain Donald’s mother feels. A band-aid covers the injury but the pain will still be there. She tries to hold it in and make it seem like everything is ok when really everyone in the room can see the pain in her loving eyes. She is a very nice and wonderful women and it’s unfortunate that her own son is such a jerk to her. She deserves better and hopefully in the future she will get treated will only the utmost respect. The other characters in this story judge Donald because of his actions. A judge in the Court of Law uses a mallet to sentence someone. In my drawing there is a mallet to show the judging done in the book. Everyone took part in this because everyone judged someone at some point in time. Donald judged his mother for being the wrong in all his life. Donald’s mother thinks that all the other characters are very nice. And everyone else judges Donald’s as an ignorant and rude. People judge others, it happens all the time, however the judging can be right or wrong kind of like a magazine. I drew it to show the good and bad theory’s people have about others. Some are correct and some theories are far off. The way the other characters judge Donald is correct. They give him the cold shoulder and even â€Å"Mrs. Tomlinson gave [Donald] a look that in other circumstances [Donald] would have though was an angry one. † (p. 40) It was an angry look and it’s for his miserable attitude towards his wonderful mother. The other character’s try and support Donald’s mother just like a hug it’s warm shows the compassion. Just how the other characters are very kind towards Donald’s mother. The other characters in the short story show the right actions. They are there to make Donald realize what he’s done and that he should learn to grow up. Some people say mountains can easily relate to peoples lives. Sometimes life is easy and the mountain appears flat. On the other hand, when life is unsteady and people face hard times, the mountain is rocky and rough. I drew a steep mountain because Donald is struggling in life right now. He is unsure of who he actually is and is taking all of his frustration out on his dear mother. The conflict only has one source and that would be Donald. There would actually be no problems if only Donald didn’t act like a foolish immature snot. Donald feels like his mother is the most embarrassing person alive. He thinks that â€Å"her appearance would be bad enough,† (p. 33) meaning she is ugly. All these horrible things Donald thinks about his mother are wrong in the minds of the other characters. Donald tries to make trouble and causes his mother to get hurt. The conflict is about the difference in thinking. Donald’s beliefs towards his mother are far different than the beliefs of the other characters. Donald worries too much about himself. The mountain also shows that Donald is fighting to try to find himself. The conflict is only Donald and who he is trying to be. To be manly means to have courage, own up to mistakes, to live and be strong. It means to fight for the good in yourself, and to fight for the good in others. To be full of heart means to be happy, loving and fearless. It means to see the good in everyone and to forgive the bad. It implies love comes first, love yourself and love others. To have â€Å"a manly heart† (p. 42) does not come easy. A person can change. Even though it is not simple it can be done. Change does not come over night, but over days. A person can not say it and have it happen right away. It is a thing to be worked on over a period of time. Donald says he wants to change and have this â€Å"manly heart,† (p. 42) still the reader’s don’t know if Donald is actually capable of changing. What they do know is that he wants to because â€Å"[Donald] kept thinking of the line about facing the future with a manly heart. † (p. 2) I drew a sun to show that Donald finally sees the light. It shows his wanting to alter his attitude. It illustrates that Donald finally understands why the other characters were giving him glares. The heart I drew is also for â€Å"a manly heart† (p. 42) and that maybe Donald can have one. Sometimes in life people make mistakes a nd they have to learn from them. This could be the most important life lesson. People are not perfect. People have to see the future and think about who they want to be. If someone has love and can change there attitude, they are most likely able to get out of the rough waves.